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About Us

Hannoun Rugs from Morocco is where to find America’s richest source of authentic Berber rugs from the Beni Ouarain tribe, and from all around Morocco. In 2004, Mark Hannoun, principal owner, began his journey in the Moroccan rug business, by 2005 he opened his first store in Chicago, IL. After a decade of running a successful business in Chicago, Mark made his way to Los Angeles where he opened his current shop and continued his passion for bringing Moroccan treasures to your home. Fluent in Arabic, the native language of Morocco, he travels there frequently to hand select and work closely with weavers from various tribes to source only the finest rugs made of high-quality wool, dyes, and tribal designs. As a veteran in the rug business, Mark has garnered clients and followers from around the world.

Artisan Direct Trade

Over his decades of sourcing vintage tribal rugs, Mark has created strong and lasting connections with communities of the Atlas Mountain range. When he comes on his regular sourcing adventures, he is welcomed as family. Mark has always been their greatest supporter and passionately initiated the market for authentic Berber rugs from the Beni Ouarain tribe in the United States. Vintage & Handmade Mark’s direct relationships have inspired him to be outspoken and active in promoting the Nomad style and tradition by supporting rural families and especially women in passing down their weaving techniques. Community empowerment
It takes a village to make an authentic rug! Traditionally a woman brings an intentionally woven rug into her new home when she gets married. The men care for the sheep by herding them and even having a ceremony for sheering with songs and gratitude. The importance of this rug to a new home, is that it represents a strong foundation and start for the new family. Building the foundation of the rug, in fact, was a several days long ceremony of several women in a family coming together in celebration at the beginning and end of making a rug tapestry. Women are completely in charge of the artistic vision and the complete process once they receive the wool. They clean the wool, dye it with natural pigments, dry it and spin it into yarn. While the whole family comes together to make a rug, it is the women who weave, often working from both sides of the loom.
This is a beautiful representation of the day to day emotions of the women which were translated into their art. There are millions of vintage wedding rugs, and family heirlooms from over the last 6 decades. The weavers of these rugs would not otherwise be recognized, and among the new generation there are few who are keeping the tradition, skills and knowledge of handwoven rugs alive. Global Village We would like to extend our genuine gratitude to all of our amazing customers over the years, we love you for supporting our mission at Hannoun to share tribal style and spread the love of woven rug art with the world. Please do not hesitate to reach out for more information on our evolving collection of one-of-a-kind tribal pieces. Thank you for taking the time to explore our website and shop our online store. Our team looks forward to the opportunity to help you find the perfect vintage rugs to elevate your space. We hope to see you in our showroom in Los Angeles soon!!- Mark Hannoun

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